William Davies
If
politics and organization have been excessively psychologized,
reducing every social and economic problem to one of incentives,
behaviour, happiness and the brain, what would it take for them to be
de-psychologized? One answer is a constant temptation, but we should
be wary of it. This is to flip the harsh, rationalist objective
science of the mind (and brain) into its opposite, namely a romantic,
subjective revelling in the mysteries of consciousness, freedom and
sensation.
Confronted
by a social world that has been reduced to quasi-mechanical natural
forces of cause and effect, the lure of mysticism grows all the
greater. In the face of the radical objectivism of neuroscience and
behaviourism, which purport to render every inner feeling visible to
the outside world, there is a commensurate appeal in radical
subjectivism, which claims that what really matters is entirely
private to the individual concerned. The problem is that these two
philosophies are entirely compatible with one another; there is no
friction between them, let alone conflict. This is a case of what
Gustav Fechner described as ‘psychophysical parallelism’.
For evidence of this, see how the promotion of mindfulness (and many versions of positive psychology) slips seamlessly between offering scientific facts about what our brains or minds are ‘doing’ and quasi-Buddhist injunctions to simply sit, be and ‘notice’ events as they flow in and out of the consciousness. The limitation of the behavioural and neurosciences is that, while they purport to ignore subjective aspects of human freedom, they speak a language which is primarily meaningful to expert researchers in universities, governments and businesses. By focusing on whatever can be rendered ‘objective’, they leave a gap for a more ‘subjective’ and passive discourse. New age mysticism plugs this gap.
Many
happiness advocates, such as Richard Layard, work on both fronts
simultaneously. They analyse official statistics, draw on the lessons
of neuroscience, mine data and trace behaviours to produce their own
objective view of what makes people happy. And then they push for new
‘secular religions’, meditation practices and mindfulness, which
will provide the narrative through which the non-scientist can master
his own well-being. The result is that the powerful and the powerless
are speaking different languages, with the latter’s consequently
incapable of troubling the former’s. Nothing like a public
denunciation or critique of the powerful is possible under these
conditions.
The
language and theories of expert elites are becoming more
idiosyncratic and separate from those of the public. How ‘they’
narrate human life and how ‘we’ do so are pulling apart from each
other, which undermines the very possibility of inclusive political
deliberation. For example, positive psychology stresses that we
should all stop comparing ourselves to each other and focus on
feeling more grateful and empathetic instead. But isn’t comparison
precisely what happiness measurement is there to achieve? Doesn’t
giving one person a ‘seven’ and another person a ‘six’ work
so as to render their differences comparable? The morality that is
being offered by way of therapy is often entirely insulated from the
logic of the science and technologies which underpin it.
This
problem is exacerbated in the age of ubiquitous digital tracking and
the big data that results. In his book Infoglut , the critical
media theorist Mark Andrejevic looks at how the phenomenon of
excessive information requires and facilitates new ways of navigating
knowledge. But, as he shows, these have extreme forms of inequality
built into them. There are those who possess the power of algorithmic
analysis and data mining to navigate a world in which there are too
many pieces of data to be studied individually. These include market
research agencies, social media platforms and the security services.
But for the rest of us, impulse and emotion have become how we
orientate and simplify our decisions. Hence the importance of fMRI
and sentiment analysis in the digital age: tools which visualize,
measure and codify our feelings become the main conduit between an
esoteric, expert discourse of mathematics and facts, and a
layperson’s discourse of mood, mystical belief and feeling. ‘We’
simply feel our way around, while ‘they’ observe and
algorithmically analyse the results. Two separate languages are at
work.
The
terminal dystopia of Benthamism, as touched on in Chapter 7 , is of a
social world that has been rendered totally objective, to the point
where the distinction between the objective and the subjective is
overcome. Once happiness is understood completely, the scientist will
know where and when it takes place, regardless of the person
supposedly experiencing it. The need to learn from the ‘verbal
behaviour’ of the person being studied will be eliminated once and
for all by sophisticated forms of mind reading. Our faces, eyes, body
movements and brains will communicate our pleasures and pains on our
behalf, freeing decision-makers from the ‘tyranny of sounds’.
This may be an exaggeration of any feasible political society, but it
represents an animating ideal for how particular traditions of
psychological and political science progress. Mysticism may provide
private philosophical succour in such a society, but also a final
political quietism.
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